“company”

Benelli's Performance Shop is known for turning out firearms that go far beyond even the already lofty level of the company's products. Now, the Performance Shop has turned its considerable resources toward a hunter favorite: the Benelli Ethos.

GForce Arms, Inc. has announced an addition to its Huckleberry Lever Action line of firearms. In addition to its existing GFLVR410 shotgun models, the company now offers a centerfire rifle in the .357 Magnum-chambered GFLVR357 model.

Uberti USA is giving classic revolver fans a new excuse to strap on vintage-style iron with the release of its 1873 Hunter Revolvers, pairing perfectly with the company's 1873 Hunter lever-action rifle.

Mojo's original decoy was the Mojo Mallard, literally jumpstarting the Mojo Brand. It's popularity was in large part down to the decoy's combination of efficacy and durability.

Real Avid has debuted a new self-contained firearm cleaning kit, housed in an O-ring sealed, clamshell workstation.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

When Colt reintroduced its legendary snake gun in 2020, revolver fans immediately started clamoring for the return of the company's classic blued models. Colt evidently took note, and has given the people what they want.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

Rock River Arms has introduced its first .17 HMR-chambered AR-platform rifle. With standard AR-furniture and ergonomics, the Rock River Arms .17 HMR is not only immediately familiar to fans of the platform, it is customizable with all the usual AR-style upgrades and parts.