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Hardware: Ruger American Rifle Ranch

Last year Ruger melded two of its working-man rifle brands—the Ranch moniker and its American Rifle line—to offer the American Rifle Ranch. Let’s talk about what’s in this name.

Vista Outdoor Becomes Official Partner of Boy Scouts of America

Vista Outdoor recently partnered with the Boy Scouts of America to become the official conservation sponsor of the Scouts. Vista Outdoor brands Federal Premium, CCI, Savage Arms, Gold Tip, CamelBak and Bell have become official partners with the Scouts for Shooting Sports, Archery, Hydration and Wheeled Safety.

Hardware: SIG Sauer Whiskey3

SIG Sauer is known as a quality producer of military and law enforcement firearms that come at a premium price. Previously SIG had an association with the hunting market by way of its sister brands, Blaser, Sauer and Mauser, until they were separated approximately 10 years ago to serve the hunting market as stand-alone entities.

Winchester Ammo to Offer Custom Built Cartridge-Firearm Boards to Celebrate 150th Anniversary

As we've mentioned a few times before, 2016 marks the 150th Anniversary for the cumulative Winchester brands. As you might expect, commemorative product releases are coming—some have already dropped, like the 150th Anniversary Model 73 we saw at SHOT Show 2016. Next up on the list is Winchester Ammo's recently announced custom-built, collectible cartridge-firearm boards. There will be five in all.

Hardware: Styrka S7

Hunters have so many good choices in mid-priced binoculars these days that arguing brands is as pointless as engaging in the ol’ .308 vs. .30-06 debate. The crowded and competitive nature of the $300-$800 bino market is a great thing for buyers—but not necessarily sellers. And so when I heard a new company named Styrka had entered the business, I had to question its approach. What more could Styrka offer in a bino with a street price of about $650 that’s not already available?

First Look: Insights Hunting Drifter Day Pack

Decked out in Realtree Edge camo, the Insights Hunting Drifter Super Light Day Pack is the brands lightest, weighing in at under two pounds.

2014 a Year for Fewer Gun, Ammo Sales?

Business reports suggest 2014 gun sales may ebb, which may benefit consumers looking for their favorite brands on retail shelves.

How to Choose the Right Hunting Bullet

Understanding the intended purpose of a bullet and its effect on the body of your quarry is vitally important for making ethical, one-shot-kills. But with so many bullet styles, brands, calibers and game animals of varying sizes, the process can be confusing. Here’s a primer to get you started.

Federal 2021's Most Frequently Purchased Rifle and Shotshell Ammunition

Southwick Associates’ 2021 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study” named Federal Ammunition the most frequently purchased rifle and shotgun ammunition brand in 2021.

Gamo Outdoors Acquires Daisy

Gamo Outdoor SL, an affiliate of the investment firm BRS, along with its United States subsidiary, Gamo Outdoor USA, has announced the acquisition of Daisy Outdoor Products.

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