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Last year Ruger melded two of its working-man rifle brands—the Ranch moniker and its American Rifle line—to offer the American Rifle Ranch. Let’s talk about what’s in this name.

Modern shooters have found the AR, combined with holographic or reflex sights, a better mousetrap. What’s been missing is the icing on the cake, an AR optic that offers rapid, up-close sighting and precision, long-range engagement. Enter EOTech.

Mathews Archery proprietor Matt McPhearson has never stood idly on past merits. He’s a natural innovator, as seen in his once-revolutionary Solo Cam bows that dominated the hunting market for nearly two decades. His company’s new bow, the No Cam, aims to correct perhaps the Solo Cam’s only flaw—notably a relatively new term created by Mathews competitors called nock travel.

Many shooters have been wondering how the new AccuPowers would compare with the company’s established AccuPoint scopes. Can the new kid measure up? To see firsthand, John Zent joined company VP Sales and Marketing Chuck Wahr and Driftwood Media’s Eddie Stevenson for what might sound like a contrived substitute for a “real” deer hunt.

Savage Arms has announced a new rebate program, appropriately titled "Save on a Savage," which is offering customers the chance to receive cash back on the purchase of any one of dozens of Savage rifles.