“7mm rem. mag.”

When choosing a scope for serious use, four main categories top of the list of demands: optical quality, durability, accuracy of adjustments and a catch-all we’ll refer to as suitability. Nightforce has delivered a hunting riflescope that meets all four.

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.

Did you know these 10 things about the company that's affectionately called "Big Green?"

Winchester’s XP bullet pairs an oversized tip with a tapered jacket to create extreme wound channels.

In 1939, the .308 Win. had not been invented yet, and it would be 23 more years before anyone heard of the Remington Model 700. However, 1939 was the year Remington would change hunting history with the introduction of the Core-Lokt.

The shooting world needs the new .28 Nosler centerfire rifle cartridge like it needs another in-line muzzleloader. But real shooters and hunters know that cartridge innovation isn’t about need; it’s about perfection!

Just days before the annual NASGW showcase, Hornady has rolled out its new-for-2016 product announcements. Chief among them, as far as hunters are concerned, is the upcoming Hornady Precision Hunter line.

Philip Massaro reveals just which rifle cartridges are among the most sought after in the industry.

Ruger's American Rifle has been a success since day one, so it's little surprise that the line has continued to grow with each passing year. 2016 will be no different—for the first time, Ruger is making the American available in magnum calibers.