“rubber”

The Victory is part of a new class of “optronic” instruments—which marry optical and electronic components—that do the thinking for you.

Those of us who like to slip back in time and do things the old way can find a willing partner in the Traditions Shenandoah rifle.

Squirrel hunting is a passion that does not go away. It just needs to be rekindled—and remembered— from time to time with the promise of something new.

One new piece of gear can be the difference, but collectively gear can complicate your hunt. Deciding which to bring and which to leave at home can be tough.

These new riflescopes, sights, binoculars and rangefinders are destined to win in 2010.

America’s shooting industry is offering an extensive array of new rifles and muzzleloaders for 2010, and we have highlighted many of the most innovative here.

Performance enhancement in handling, recoil and durability.

Steiner announces the launch of its new Anti Reflective Device (ARD) for Steiner Military-type Porro-prism binoculars with 30mm and 50mm objective lenses.

Nikon introduces its first binocular, carrying bag and strap designed from the ground up specifically for the outdoor woman.