“new ammunition”

Sierra introduces its new GameChanger ammunition, topped with the polymer-tipped boattail GameChanger bullet, essentially a tipped GameKing. The brass casings feature the Sierra headstamp and carry on the tradition of fantastic accuracy that the company has rightfully earned.

Based on the successes of the other proprietary bullets from Norma—the semi-bonded Oryx and the Kalahari—I’d be willing to bet the TipStrike and EcoStrike will make a lot of believers in the near future.

There’s a new player in the hunting ammunition market, and its deer load works—well.

You may not expect that classic big-game rig you inherited from your father to actually shoot a good group, but you’d be surprised: attention to a handful of details can pay dividends.

Which of these cartridges better serves the hunter looking for a speedy rimfire? Contributor Philip Massaro examines the pros and cons of each.

The IR-HUNTER thermal riflescope boasts a 640x480, 12-micron thermal image sensor that delivers exceptional image quality, intuitive turret controls for easy manipulation of menu options and a USB-C connector to allow the use of external battery packs for extended time afield.

Here’s our list of the top new turkey loads and gear to help you get it done this season.