“line”

Weatherby has expanded its WBY-X line to include new finishes such as Boneyard Camo Blaze.

Leupold introduces its new VX-3HD line of riflescopes. Aimed squarely at the hunting market, the VX-3HD promises outstanding low-light performance in a lightweight package.

Leupold has announced the launch of four new models in its VX-3i riflescope line, featuring the company's ZeroLock CDS dial for the first time.

We don't know whether the "Black Reaper" finish on the Weatherby X PA-08 shotgun shown below will help stand down a burglar or not, but hey, it can't hurt. Essentially, to create the Weatherby X line of guns, the company took several of its best-selling firearms and slapped on edgy, attention-grabbing, dipped finishes. The line is equally represented by home defense and hunting firearms, and also includes several youth models.

Bushnell has added four new rechargeable lighting solutions to its already popular Rubicon line. Two flashlights, a micro lantern and a headlamp comprise the product line's new rechargeable options.

Viridian Weapon Technologies has announced the launch of Viridian Optics, and all-new riflescope line that includes solutions for both long-range shooting and hunting, at reasonable rates.

Nosler’s AccuBond Long Range (ABLR) bullet line has been updated to fill a big gap in two of the most popular long-range cartridges, the .308 Win., the .30-06 Sprg. and the various .338 magnums.

Nikon has introduced its new Black riflescope series—a new line of optics designed exclusively for long-range rifle and action-shooting AR operators in mind.

Leupold & Stevens, Inc., has introduced its new line of VX-5HD optics, which the company says is designed for the sufficient hunter that's looking to take themselves to the next level.