“bullet drop”

Leupold has announced the VX-6HD, an updated version of its flagship VX-6 line.

For predators and medium-sized game alike, the new 110 Apex Predator XP is a hunting rifle that’s ready to hit the woods right out of the box.

Leupold has announced the launch of four new models in its VX-3i riflescope line, featuring the company's ZeroLock CDS dial for the first time.

Shooters are drawn to rimfire cartridges primarily due to the per-shot costs being significantly less than those of comparable center-rifle rifle cartridges. However, their downfall is lackluster terminal ballistics—that is, until now. Winchester’s new economical .17 Winchester Super Magnum (WSM) cartridge defies convention, and in doing so handily becomes the highest-performance rimfire extant.

Fast target acquisition and magnification-change capability set the stage for Zeiss’ new Victory V8 illuminated riflescope line.

Steiner has expanded its line of hunting riflescopes with the release of Predator 8 series optics. Boasting 8X zoom, the Predator 8 riflescopes join the Steiner Predator 4 series to provide discerning big-game hunters versatility and precision.

Hawke Optics has boosted its range of LPVO offerings with three new 1-8x24mm riflescope models.

Here’s why the company is about to turn heads in the collective hunting and shooting sports communities.