“8x42”

The world is so full of binoculars these days the choices become bewildering, especially since most hunters can’t afford to spend more than $2,000 on a super-binocular. Luckily, the quality of moderately priced binoculars keeps improving, and a good example is the new, made-in-America Trijicon HD 8x42.

Steiner has kicked off its SHOT Show 2016 announcements with the introduction of the new HX Series. Four variations will be available: 8x42, 10x42, 10x56 and 15x56.

Carl Zeiss Sport Optics has announced its latest Outdoor Family Days Promotion. From April 1 through May 31, 2016, Zeiss is offering savings on some of its most popular products.

Designed to be offer a new class of hunting binocular, the HX Series incorporates some of Steiner's finest technology, all while trying to maintain a price point that American hunters could warm up to.

Nikon's PROSTAFF line of optics has long provided hunters with affordable, reliable binoculars and riflescopes. The latest addition to the series is the new 3S, which will be available in 8x42 and 10x42 models. Here are five things you need to know.

You may not have the cash to hunt with the high-end gear of the rich and famous, but that doesn’t mean you have to sacrifice quality, especially in the optics department.

Leica Sport Optics has announced a limited special edition of its flagship Ultravid HD-Plus binoculars, which will feature a green leather armoring and an Aneas carrying case. Four models of the Edition Safari binos will be available, and only 100 units of each model will be produced.

GPO USA, a new entrant into the premium optics industry, has introduced its Passion HD binocular lineup. The German-designed binos are meant to combine quality, features, price and value in a package that hopes to woo American hunters.

It’s a given that Leica manufactures brilliant sport-optics, and, true to form, the Noctivid (NV) came with labels like “revolutionary” and “all new design.”