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Hornady’s new Superformance hunting loads raise ammo performance to the next level.

This is a great bullet for deer and antelope, but it may be too soft for moose, elk, bear and other tough game.

Looking for a “different” deer bullet for your treasured .308 Win? Here are seven superlatives.

Whether to use a flat-base bullet or one with a boattail depends largely on the cartridge and the game being hunted.

Here's what you'll need to tackle that first caribou.

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.

Many a Weatherby caliber has been celebrated, maligned and at times surpassed. But none can be called insufficient for the job. Today, 71 years after the company’s founding, with the introduction of the 6.5-300 Weatherby Magnum, the company again claims the high ground.

The rifle is built, the money is spent and the scope is mounted: It’s time to know whether this thing shoots.

Hornady's FTX bullets revolutionized ammunition offerings for lever-action rifles.