“150th”

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.

The industry's hottest new releases were on display at SHOT Show 2016 last month. Here's our roundup of some of the year's top new rifle offerings.

To celebrate Winchester's 150th anniversary, we've assembled 10 facts about the company's long history that may surprise you.

As we've mentioned a few times before, 2016 marks the 150th Anniversary for the cumulative Winchester brands. As you might expect, commemorative product releases are coming—some have already dropped, like the 150th Anniversary Model 73 we saw at SHOT Show 2016. Next up on the list is Winchester Ammo's recently announced custom-built, collectible cartridge-firearm boards. There will be five in all.

A legendary brand was launched in 1866, and 150 years later Winchester is celebrating its founding with a series of commemorative offerings. Among them is a once-in-a-lifetime series of 10, pre-production rifles, chambered in 44-40, of the "One of Five Hundred" Model 1866 "Yellow Boy."

As you might have heard, Winchester is celebrating its 150th Anniversary this year. As the year has rolled on, the company has rolled out a variety of commemorative products to mark the occasion. Now, though, Winchester is asking its loyal customers to share their own stories—and prizes are on the table.

Winchester's turning 150, and we've got to say—the company is looking pretty good for its age. As such, it's celebrating the landmark anniversary by bringing an array of legendary firearms to the 145th NRA Annual Meetings & Exhibits in Louisville this weekend.

Winchester Safes has announced the start of its American Summer promotion, which will offer consumers savings of up to $250 off any Winchester Safe model currently manufactured in the United States. The offer applies to purcahses made through dealer stores or online at WinchesterSafes.com.

In this, its 150th year in business, the history of Winchester firearms is well known. After all, “The gun that won the west” was a Winchester, the Model 1873. The Winchester Model 70 is known as the “Rifleman’s Rifle” and the Model 1894 is perhaps the most successful sporting rifle in history. The company also shook up the scattergun market with classic shotguns like the Model 1897, Model 21 and Model 12. The raw truth, however, is that none of these guns could have made their mark in history without ammo to shoot out of them. It’s kind of the red-headed stepchild in terms of glory and glamor, but Winchester has been in the ammo business as long as they have been in the gun business.