Towsley Receives 2018 Bill McRae Lifetime Award

posted on April 28, 2018

Bushnell, an industry leader in high-performance sporting optics, has recognized American Hunter contributor Bryce M. Towsley with the 2018 Bill McRae Lifetime Achievement Award.

The award was established in 2011 by Bushnell to honor Bill McRae, a legendary writer and photojournalist, for the vast contributions he made to the optics and outdoor industry throughout his 50-year career. It is presented annually to recognize McRae and other leading journalists who have followed his example and made a profound impact in the industry.

“Bryce is an award-winning writer and photographer whose work not only entertains but teaches millions of hunters and shooters,” said Bushnell Public Relations Manager Jacob Edson. “He has published thousands of articles and photos in nearly every major outdoor and firearm outlet. He is a strong technical expert on hunting, firearms, gunsmithing, reloading, shooting and, most important, optics. His ability to educate his readers as well as pull them into his adventures is what really sets him apart, while he has continually stayed ahead of the game as the technology and sport have evolved. Throughout his career, he has honed a skill for storytelling that has, beyond a doubt, made a profound impact in this industry. I’m proud to call him a friend.”

An active 3-gun and USPSA shooter, Towsley, a Vermont native, has hunted across the country and across the globe, and he has been a consultant for companies across the shooting industry. He published his first article, about hunting with handguns, in 1982 in Vermont Sportsman. In addition to writing thousands of articles, he is the author of numerous books including Benoit Bucks, Big Bucks the Benoit Way, Gunsmithing Made Easy and The 14th Reinstated (a novel). He is an NRA Life member. Learn more about him at

Bushnell, a Vista Outdoor brand, is one of the most recognizable and trusted names in precision hunting, tactical and recreational optics and accessories. For more information, visit


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