Bushnell Celebrates 75th Anniversary

posted on July 13, 2023
Bushnell 75 Years Lead

Bushnell is proud to announce its 75th anniversary of developing innovative, affordable, high-quality optics that enhance the pursuit of outdoor enthusiasts and professionals alike. For three-quarters of a century, Bushnell has been at the forefront of designing products that are “Built for the Pursuit”—whether it’s hunting, shooting, birdwatching or any other outdoor activity.

Since its founding in 1948, Bushnell has remained committed to its mission of providing top-notch options that deliver exceptional performance without breaking the bank. Over the years, the brand has earned a reputation for its dedication to quality, reliability and precision, making it a go-to choice for those seeking to experience life through a new lens. 

Bushnell Fusion X binocular.

“The 75th anniversary is a significant milestone for Bushnell, and we are incredibly proud of our journey so far,” said Jim Bruno, President of Vista Outdoor Hunting and Shooting Accessories. “Our success can be attributed to our loyal customers, dedicated employees, and unwavering commitment to delivering superior optics that are built for your pursuit. We are grateful for the trust they have placed in us and look forward to many more years of innovation and excellence.”

Known for decades for its dependable riflescopes and binoculars, Bushnell’s success can also be attributed to its patented technologies that reshaped the industry. The brand’s market leading innovations—such as RainGuard HD water-repellant lens coating, EXO Barrier lens protection and ARC (Angle Range Compensation) technology—have set new standards in optics while earning consumer trust along the way. 

To celebrate its 75th anniversary, Bushnell will be launching a variety of contests, social campaigns and retail activations that pay homage to the brand’s rich heritage. Fans are encouraged to follow along on bushnell.comFacebook and Instagram as the brand embarks on its next chapter of bringing to market new products that continue to exceed the expectations and redefine industry standards around the globe.


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