ALPS Celebrates 30 Years

posted on June 13, 2023
ALPS 30 Years Lead

The vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one of the most successful outdoor companies in the U.S. and this year, ALPS (Active Lifestyle Products and Services) celebrates its continued success as the company marks its 30th anniversary.

"Enjoying the outdoors is a blessing in so many ways," said ALPS owner and founder Dennis Brune. "Whether we are camping by a beautiful lakeside with our family or taking a path less traveled deep in the backcountry, outdoor adventures edify the soul and instill memories that last forever. For our family and our employees, the outdoor lifestyle and our loyal customers have blessed us greatly."

In 1993, Dennis and wife LaRayne began ALPS in their one-car garage with the mission to create performance-driven outdoor gear at a reasonable price. Currently making up the ALPS Brands family of companies are ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, Browning Camping and Hunting Blinds. ALPS OutdoorZ—the hunting gear moniker for ALPS Brands—made its mark several years ago by offering packs purposefully designed for remote wilderness hunting. Today, ALPS OutdoorZ products include everything from day and expedition packs to waterfowl blinds and turkey hunting vests, as well as furniture, gun cases and sleeping bags. 

"As we recognize our thirtieth year of business, we also celebrate our customers who have brought us here. And in some small way, we live vicariously through them. When we pack a tent or ship a backpack, we often think, 'Where is this going? What adventures will it see? Who is the person who will sleep in this bag?' From the product designer who first puts pen to paper to our warehouse crew who sends the boxes out the door—it may sound trite or cliché, but it is true—we feel a personal connection to our consumers through each and every product we manufacture," Brune said.

For more information on ALPS and the company's family of brands, visit


Review Ruger Super Wrangler Lead
Review Ruger Super Wrangler Lead

Review: Ruger Super Wrangler

The Super Wrangler is reliable, accurate and affordable. It may well be this generation’s best of the best for a “woods” gun and is an excellent rimfire handgun choice for any hunter.

Traditions Launches Outfitter G3 in 360 Buckhammer

Traditions Firearms has announced the release of its Outfitter G3 single-shot rifle line in 360 Buckhammer. This caliber will be available in both the standard and all new Pro Series models.

Head to Head: .375 H&H Magnum vs. .416 Rigby

The .375 H&H Magnum and .416 Rigby are both capable of taking the entire spectrum of game animals, in any climate, on any continent. But which is the better choice for the hunter? We investigate.

New for 2024: Heritage Manufacturing Heritage 92 Line

Heritage Manufacturing has launched its line of Heritage 92 lever-action rifles. Rooted in tradition, the Heritage 92 series is designed to pay homage to the iconic firearms of yesteryear while delivering the precision and performance demanded by today's enthusiasts.

Accessing Peak Performance

On a West Texas hunt, where shots can go long, a capable rifle is only part of the equation. Success requires peak performance from the shooter, too.

Factory Test: QuietKat Debuts Apex HD and XD Model E-Bikes

Associate Editor David Herman got an exclusive preview of the new generation of Apex e-bikes from QuietKat, during a tour of the company's Eagle, Colorado headquarters. Read on for exactly what makes these new models tick.


Get the best of American Hunter delivered to your inbox.