ALPS Celebrates 30 Years

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posted on June 13, 2023
ALPS 30 Years Lead

The vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one of the most successful outdoor companies in the U.S. and this year, ALPS (Active Lifestyle Products and Services) celebrates its continued success as the company marks its 30th anniversary.

"Enjoying the outdoors is a blessing in so many ways," said ALPS owner and founder Dennis Brune. "Whether we are camping by a beautiful lakeside with our family or taking a path less traveled deep in the backcountry, outdoor adventures edify the soul and instill memories that last forever. For our family and our employees, the outdoor lifestyle and our loyal customers have blessed us greatly."

In 1993, Dennis and wife LaRayne began ALPS in their one-car garage with the mission to create performance-driven outdoor gear at a reasonable price. Currently making up the ALPS Brands family of companies are ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, Browning Camping and Hunting Blinds. ALPS OutdoorZ—the hunting gear moniker for ALPS Brands—made its mark several years ago by offering packs purposefully designed for remote wilderness hunting. Today, ALPS OutdoorZ products include everything from day and expedition packs to waterfowl blinds and turkey hunting vests, as well as furniture, gun cases and sleeping bags. 

"As we recognize our thirtieth year of business, we also celebrate our customers who have brought us here. And in some small way, we live vicariously through them. When we pack a tent or ship a backpack, we often think, 'Where is this going? What adventures will it see? Who is the person who will sleep in this bag?' From the product designer who first puts pen to paper to our warehouse crew who sends the boxes out the door—it may sound trite or cliché, but it is true—we feel a personal connection to our consumers through each and every product we manufacture," Brune said.

For more information on ALPS and the company's family of brands, visit ALPSBrands.com.

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