Busch Launches 2017 Trophy Can Program Celebrating the Great Outdoors

Busch Beer has launched the latest rendition of its hunting and fishing program, "The Great Outdoors." From Sept. 4 through Nov. 20, 2017, all specifically marked 12-, 18-, 24- and 30-packs of Bush and Busch Light will feature the new Great Outdoors look. 30,000 golden trophy cans will be seeded into cases nationwide, allowing lucky consumers the chance to enter the Great Outdoors Sweepstakes.

“We’ve been celebrating outdoor endeavors ever since Busch beer was first brewed in 1955—first with skiing and more recently with hunting and fishing – so the great outdoors are in our brand DNA,” said Chelsea Phillips, VP of Value Brands at Anheuser Busch. “Our new Great Outdoors campaign gives us the opportunity to further celebrate those whose passion for the outdoors is more than just a hobby, and find themselves at ease when surrounded by our country’s forests, rivers and streams.”

If you find a golden trophy can, you can enter the sweepstakes by submitting a picture of it on social media using #TrophyCan and #Contest. There will be weekly prizes, which vary, and one grande prize: a trip to the Big Cedar Lodge with pro angler Kevin VanDam.

“Fans tell me every year how much they love Busch’s outdoors programming, so I was thrilled to hear the brand was doubling down on its dedication to those who are passionate about the outdoors with the new Great Outdoors program,” added seven-time Angler of the Year Kevin VanDam. “After hunting and fishing trips to some top destinations with the Busch team, 2017 is going to be the best year yet with a trip that’s a dream come true for any avid outdoorsmen.”

For more information, go to Busch.com.