YETI has opened its first store, which will double as a retail and community event space on South Congress Avenue in Austin, Texas. The flagship store opened its doors on Feb. 23, 2017.
The location features 8,000 square feet for customers to explore, and is set to feature live entertainment, an indoor/outdoor bar, a product customization station, outdoor-themed installations and a selection of YETI's "historical artifacts," which will included prized possessions from the collections of founders Roy and Ryan Seiders.
“The YETI Flagship store is a convergence of the lifestyle we stand for, the products we offer and the community we live in,” said YETI CEO Matt Reintjes. “It’s a gathering spot for locals and out-of- towners to enjoy a cold beer, listen to music, watch a film or learn from a pro.”
The store is designed its visitors in the outdoors, and will feature experiential installations that have been crafted to pay tribute to the spirit of innovation and risk-taking.