"Collecting A Legacy" highlights David "Doc" Frederickson's collection of historical ammunition, packaging and memorabilia—which largely centers around the Federal brand. Frederickson's never been a Federal employee, nor even an official historian. A lifelong collector of BB guns, medicine bottles and firecrackers, he made the Federal brand his new passion upon being introduced to hunting and the outdoors by his father. The company named him honorary historian last spring.
"This award highlights the outstanding reputation of our brand as a market leader," said Jason Nash, Federal Premium Ammunition Marketing Director. "The Federal Premium brand resonates with our customers for having a long history of quality and performance in any shooting discipline. But the fact that it highlights the life of Doc Frederickson—who is a fixture of our heritage, part of our culture and a member of the Federal Premium family—is what makes me most proud."
The Telly Awards honor film and video productions, web commercials, and outstanding local, regional and cable TV commercials and programs. The 36th Annual Telly Awards received more than 13,000 entries.