Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition. Consumers will see several lines on store shelves: centerfire rifle ammo for big game; shotshell loads for waterfowl and upland birds, and target shooting; rimfire loads for hunting and target shooting; centerfire hollowpoint pistol loads for personal defense; and centerfire full metal jacket loads for target shooting.
SHOT Show 2016 allowed media members to get a closer look at what Browning has coming, and the early reports are encouraging. Hunters should be focused on a handful of the company's offerings in particular. BXR Rapid Expansion is designed specifically to expand rapidly on deer- and antelope-size game. BXC Controlled Expansion Terminal Tip is intended for use on big game like elk, moose, mule deer and bears. BXD Waterfowl Extra Distance is packed with round steel shot launched from a drag-stabilized wad at high velocity to improve downrange patterns, penetration and energy delivery. BXD Upland Extra Distance is nickel-plated lead shot for use on upland birds. BPR Performance Rimfire is coming, too. You can learn more about the rest of the new ammunition line with the video embedded above.