The outdoor sporting goods retailer Sportman's Guide has launched a brand campaign and redesign centered around a "Share The Thrill" rally cry that's meant to unite sportsmen and women through their love of the outdoors.
Sportsman's Guide's rebranding begins with a new logo, featured above. The design will be utilized in the company's new advertising campaign, which will begin in late August 2014. The company's website will also receive an updated look, along with new mobile and tablet friendly features.
“Sportsman’s Guide is boldly on the move with progressive innovations to better serve and engage with our customers,” said Jay Berlin, chief executive officer, Sportsman’s Guide. “What hasn’t changed are our long-held tenets of guaranteed low prices bolstered by 100 percent lifetime satisfaction and outstanding service."