NRA and the Pursuit Channel have announced the 2014 renewal of their partnership to NRA Freedom Fridays presented by Cheaper Than Dirt! and NRA Country Sundays, high-value content blocks designed to promote, strengthen and perpetuate America's traditional outdoors lifestyles.
The NRA and Pursuit Channel will support these initiatives collaboratively on national television and through a host of associated media, including social sites, electronic member and subscriber drives and print and electronic publications. From small game to big-game hunting, the television shows featured under the NRA banner observe the pro-hunting, pro-shooting activities protected by sportsmen and leading unification organizations like the NRA.
"The renewal of this alliance represents another exciting opportunity to celebrate and bolster America's rich outdoors lifestyles beginning with our hunting and shooting heritages," said Wayne LaPierre, CEO and Executive Vice President of the NRA.
Beginning at 8 p.m. EST and airing until midnight, "NRA Freedom Fridays presented by Cheaper Than Dirt!" features: Trigger Time, American Airgunner, ATSN: Stop the Threat, Gun Talk TV, Doug Koenig's Championship Season, Guns & Gear TV and 3 Gun Nation.
NRA Country Sundays, which air from 4:30 p.m. and until 8 p.m., feature: The Bear Whisperer, Deadly Passion, North American Hunter, Final Descent Outdoors, Boundless Hunting, Carnivore and Jason Perterson's Into The Wild.
"Our viewers are staunch advocates and supporters of the NRA," said Rusty Faulk, Founder and CEO of Pursuit Channel. "You cannot overstate the importance of the NRA or the tremendous honor it is for our network to offer a supporting role in its vital work," said Faulk.