Crimson Trace Founder Lew Danielson to Retire

by
posted on September 28, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
lew_danielson_retires_f.jpg

The founder of Crimson Trace, Lew Danielson, has officially announced his retirement. Danielson—winner of our 2015 NRA Golden Bullseye Pioneer Award—co-founded Crimson Trace in the backroom of an Oregon machine shop in 1994. It eventually grew into one of the industry's more renowned companies, and recently sold to Smith & Wesson for $95 million.

"I am very proud of what Crimson Trace has become and what we have accomplished in the laser sighting industry with the many innovations we've introduced to the market place," said Danielson. "I'm also proud of the team of employees who have worked hard to make our company the industry leader that it is today."

Danielson was also famous for his simple 18-point business plan—handwritten on a piece of standard yellow notepad paper and seen in the photo above—which helped him take Crimson Trace from a fledgling company to an industry titan.

"Lew is a one-of-a-kind guy who believed in an idea and had the tenacity and foresight to take risks and follow his dream," stated Lane Tobiassen, President of Crimson Trace. "Everyone at Crimson Trace wishes Lew well in this new chapter of his life, and we thank him for the opportunity the company has provided the more than 120 employees who work here." Tobiassen became Crimson Trace's President in 2009.

Since its founding, Crimson Trace has been recognized for bringing more than 250 laser sighting products to the market.

Danielson was inducted into the Oregon State University Engineering Hall of Fame in 2013. His name is on many of the patents held in Crimson Trace's product portfolio.

For more information, go to CrimsonTrace.com.

Latest

Flag Of Oregon With IP28
Flag Of Oregon With IP28

Proposed Oregon Petition Would Ban All Hunting

A petition to ban all hunting in Oregon is getting close to making this year’s ballot. Proponents of the PEACE Act (an acronym for “People for the Elimination of Animal Cruelty Exemptions Act”) are reporting they have amassed about 100,000 of the 117,173 signatures needed for the petition to make the November ballot.

Gear Roundup: Tools for Game Chefs

Looking for some ways to spice up your game cooking this offseason? Look no further than the list below, curated by the hunters and (amateur) game chefs of American Hunter.

First Look: Remington Final Strut HD Tungsten

The new Remington Final Strut loads are two 3-inch, 12-gauge, 2-ounce loads in No. 6 or 7 shot, and two 3-inch, 20-gauge, 1-1/4-ounce loads in No. 6 or 7 shot. These four turkey loads promise to deliver great retained energy at long distance due to their heavy payloads of 12 g/cc tungsten pellets.

6 Things to Consider Before Buying a Hunting Dog

Having a four-legged hunting companion makes for more memorable days in the field, but before buying a pup ask yourself these six questions.

New for 2026: Berger 7mm PRC Elite Hunter

New for 2026, Berger is expanding its Elite Hunter ammunition line to include two new 7mm PRC cartridge offerings.

Hardware Review: Bergara B-15 Squared CIMA CF

The Bergara B-14 Squared Cima CF design and weight split the difference between traditional hunting rifles and ultralight rigs. It does use carbon fiber, but it doesn’t try to be ultralight at the expense of skeletonizing or titanium.

Interests



Get the best of American Hunter delivered to your inbox.