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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
On this week's #SundayGunday, we’re taking a walk down memory lane, celebrating Winchester Ammunition and its salute to the greatest 250 years a country has ever lived. This limited-edition run of USA 250th Anniversary Edition ammunition pays homage to the red-blooded Americans who sacrificed themselves for the betterment of a nation.
One out of every four hunters who hunted the 2025 season will not hunt in 2026. That startling statistic was arrived at by Southwick Associates after conducting a survey of 28,447 hunters in 20 states.
Editor-in-Chief Scott Olmsted's monthly response column to questions posed by our members. This time, we're discussing hunting practices and traditions, and making some long-distance connections.
CVA has announced the Cascade SR. This suppressor-ready version of the company's standard Cascade, is built for hunters who need a compact, maneuverable rifle.
The Boone and Crockett Club recently launched Big Game Records Live 2.0, a major evolution of its digital platform that transforms the world’s oldest big game records database into an interactive analytics tool for hunters.