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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
Ever wonder how often to clean your gun? How about what to clean it with? How about what to clean it with if you're hunting at 40-below? Phil Massaro answers all these questions and more, in this clean-freaks primer.
Attendance records have been shattered at this year’s major hunting shows. The latest, Ducks Unlimited’s DUX (Ducks Unlimited Expo), set a new high-water mark in Memphis, Tenn. According to the Commercial Appeal, the July to Aug. 2 event attracted roughly 30,000 attendees. The 2025 event, also held in Memphis, drew a crowd that numbered nearly 20,000.
Beretta USA has launched the A400 Solo, a new semi-automatic shotgun engineered for hunters who demand performance in the harshest conditions. Built on Beretta's A400 platform and packed with the company's latest advancements, the A400 Solo combines Beretta's B-Link Pro gas-operating system, Steelium barrel technology and Kick-Off Plus recoil reduction system into one dependable platform.
Smith & Wesson has announced the launch of its America 250 Limited Edition Model 1854 rifle, created to commemorate the 250th anniversary of the United States.