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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
Hodgdon Powder Company have introduced Accurate High Country, an all-new spherical rifle propellant engineered for the performance demands of today's modern magnum cartridges, including Federal's new 7mm Backcountry.
International Wildlife Crimestoppers (IWC), in partnership with Guidefitter, named Senior Conservation Officer Meghan Roos of the Idaho Department of Fish and Game the recipient of the 2026 IWC Guidefitter Game Warden of the Year Award. Officer Roos received the award during International Wildlife Crimestoppers’ annual conference in July.
On this week's #SudnayGunday, we’re checking out the Chiappa Rhino 60 DS. All it takes is once glance to tell this is not your granddad’s revolver. Chiappa has flipped the script on wheelguns quite literally, aligning the barrel with the bottommost chamber of the cylinder, rather than the top. This low bore axis makes the gun recoil directly back into the hand, rather than pulling the muzzle up and away from your grip. Learn more about it in this exclusive video.
The trend these days is to “go long” but the truth is, if you’re doing it right, most shots taken by hunters are anything but long range. You’re better off practicing your short game.
Lapua has begun shipping its True-Range Expanding (TRX) ammunition to authorized dealers throughout the United States. Lapua TRX ammunition is built for hunters seeking long-range precision and terminal performance. Featuring a high-BC, polymer-tipped solid-copper bullet, TRX offers accuracy and low wind-drift, with nearly 10-percent weight retention.
Ammunition Depot, one of the nation’s leading online retailers and suppliers of ammunition, firearms, magazines, accessories and tactical gear, has formed a partnership with the NRA to raise funds to support critical Second Amendment litigation across the country.