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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
The Mule Deer Foundation (MDF) mobilized a total of $48.3 million for mule deer and black-tailed deer in 2025, its second-best year on record. Across 153 projects in 17 states, MDF helped restore more than 537,000 acres of critical wildlife habitat, benefitted 129 deer herds and eliminated or converted 149 miles of hazardous fence to restore safe movement corridors for wildlife.
For the 2026 spring season, Tuo has architected a technical system specifically curated to meet the demands of turkey hunters. While engineered for maximum versatility, the Tuo ecosystem has developed a particular following in regions where the early season isn't defined by green leaves and lilac blooms, but by the high-contrast skeletal timber and grey-scale of the early spring woods.
Savage Arms has expanded its Model 110 family of rifles into the rimfire world. Long loved by generations of hunters, the classic Model 110 will now include a number of full size, .22 Long Rifle offerings, making up the new Model 110 RF line.