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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
Yankee Hill Machine (YHM) has announced the debut of the Victra-20, a new modular sound suppressor engineered specifically for 20-gauge single-barreled shotguns, plus new Turkey and Skeet choke options for the Victra-12.
Did your trusty multitool disappear somewhere in the backcountry this season? Boots finally lose the last lugs on their outsole? Check out this list for some handy replacements sure to go the extra mile.
Barnett is kicking off 2026 with a host of introductions, including a new crossbow in one of its most popular families, as well as a whole new crossbow series.
Perfect mARC has announced the release of its flagship Navigator retriever whistle in Mossy Oak Bottomland, bringing an iconic camouflage style to a tool built for serious retriever training and hunting.
There are thousands of knives out there to choose from. Out of the dozens of knives I personally own, this one from Montana Knife Company clearly stands out as a hunter’s top-tier tool.