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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
The National Rifle Association has awarded $15,000 in college scholarships to attendees of the 2025 NRA Youth Education Summit (Y.E.S.) through the Y.E.S. Grand Scholarship program.
When Brad Fenson makes venison empanadas, the goal is simple. Keep the meat front and center, add enough flavor to complement it, and make a filling that stays juicy without overpowering the wild proteins. The filling is rich, balanced, and built to highlight venison, whether baked or fried.
Proof Research has announced shorter-barrel configurations for the Proof Elevation 2.0 and Elevation MTR 2.0. Both the Proof Elevation 2.0 and Elevation MTR 2.0 in shorter barrel configurations are available in Tactical Flat Dark Earth (TFDE) and the all-new Midnight color, offering shooters greater customization options alongside Proof Research's carbon fiber technology.
Thanks to Midwest Industries new Revolver Brace, you can easily mount a stabilizing brace to your favorite hunting revolvers. Check out B. Gil Horman's review of this game-changing product.
Marlin has introduced its Mad Pig Customs Model 1894, a rifle developed—as its name implies—in collaboration with Mad Pig Customs. Built on Marlin's iconic lever‑action rifle platform, this model delivers modern, factory‑installed features previously found only on custom builds.
The Department of the Interior has announced that $44.79 million in North American Wetlands Conservation Act (NAWCA) funds have been approved by the Migratory Bird Conservation Commission. They will provide the U.S. Fish and Wildlife Service—and its partners—the ability to conserve, restore or enhance 185,203 acres of critical wetland and associated upland habitat for migratory birds across the United States.