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Research shows that scent evokes memories and past emotions with more potency than any other sense. A psychologist would say that is why the scent of leather makes me think of football; why fresh-cut grass evokes memories of summer; and why one whiff of my mother-in-law's perfume terrifies the hell out of me.
It also probably explains the decades-old love affair sportsmen have shared with Hoppe's No. 9. Not only does it have a naturally appealing smell, but it stirs memories of times spent afield, a favorite over/under and maybe even the first time Dad showed us how to clean a gun. I love the stuff and, when I'm not trying to dab it behind my significant other's ears, I'm applying it to my guns. Problem is I only get to enjoy its scent wafting through my gun room for an hour or two before it's gone. Finally, though, Hoppe's has created the product sportsmen have demanded for so long: A Hoppe's No. 9 air freshener!
Let's celebrate its release by naming our other all-time favorite outdoor smells. I've listed my top 10 below. I look forward to reading some of yours.
Leading off Savage's line of next-generation Model 110s comes the 110 Trail Blazer, perfect showcase for the company's new AccuFit 2 stock. Learn more about it in this exclusive video with American Hunter Editor in Chief Scott Olmsted.
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.