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Hardware: Styrka S7

Hunters have so many good choices in mid-priced binoculars these days that arguing brands is as pointless as engaging in the ol’ .308 vs. .30-06 debate. The crowded and competitive nature of the $300-$800 bino market is a great thing for buyers—but not necessarily sellers. And so when I heard a new company named Styrka had entered the business, I had to question its approach. What more could Styrka offer in a bino with a street price of about $650 that’s not already available?

Steiner Announces Expansion to Wildlife XP Binocular Line

Steiner has announced the expansion of its popular Wildlife XP binocular line for 2016. New additions to the family will include 8x24, 10x26 and 10.5x28 Wildlife XP Compact models.

First Look: Bushnell’s New Trophy and Trophy Xtreme Binoculars

Bushnell recently launched their new Trophy and Trophy Xtreme binoculars, reasonably-priced glass that will be a great fit for the weekend hunter chasing everything from turkeys to deer and most game in between.

Leica Giving Away Kenetrek Boots With Purchase of Select Optics

Need new boots? Want some new binos? Then you're in luck. For a limited time, Leica is providing consumers a complimentary pair of Kenetrek Bridger Ridge boots with the purchase of a Leica Ultravid HD-Plus or Trinovid HD full-size binocular.

Hardware: Leica Trinovid HD

Years ago Leica’s Trinovid was the binocular dream date. Crisp, sharp, clear, bright. Think of a word that describes a great binocular view and it was lavished on the Trinovid, one of the world’s top binoculars.

Hardware: Steiner HX Binoculars

At its core, the Steiner HX series is designed as an olive branch to the U.S. market—it packs high-quality German glass into a package that’s meant to be familiar to the American hunter, and at a price that’s upper-middle class yet not eye-popping.

Burris Announces Signature HD Binocular Line

The SHOT Show 2017 announcements are rolling in, and now Burris Optics is getting involved. Burris will kick off 2017 with the introduction of its new Signature HD line of binoculars, which will be available in three models: 8x42mm, 10x42mm and 12x50mm.

Hardware: Swarovski EL 8.5x42mm

Swarovski recently released yet another iteration of its famous EL binocular that doesn’t even try to improve the optics. Probably because it doesn’t have to.

Leica Announces Ultravid HD-Plus Edition Safari 2017 Binoculars

Leica Sport Optics has announced a limited special edition of its flagship Ultravid HD-Plus binoculars, which will feature a green leather armoring and an Aneas carrying case. Four models of the Edition Safari binos will be available, and only 100 units of each model will be produced.

GPO USA Introduces Passion HD Binocular Line

GPO USA, a new entrant into the premium optics industry, has introduced its Passion HD binocular lineup. The German-designed binos are meant to combine quality, features, price and value in a package that hopes to woo American hunters.

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