“zeiss”

Specialized, ultra-tight-choked turkey guns can make bagging a bird more probable when the range is long—as long as you understand their drawbacks.

Zeiss has presented its all-new SFL 50 binocular, an extension of the company's SFL family of binocular. It combines the optical performance of a 50 mm binocular, with the size and weight category of competitors’ 42mm frame sizes.

The Zeiss DTI 6 is a cutting-edge thermal imaging camera designed to deliver exceptional image quality and performance for hunters operating in the dark.

Zeiss has announced its new line of V8 NA riflescopes, designed and configured specifically for the North American hunter.

The pursuit of Cape buffalo in Tanzania’s Selous Game Reserve is a bucket-list hunt.

There are many hunting scenarios in which illuminated reticles are a true game-changer. Here are several reasons why your next riflescope purchase should include one.

From Oct. 10 through Nov. 30 2023, Zeiss will be offering fall discounts through participating Zeiss authorized retailers.

The BE.S.T. Lupo is Benelli’s bid to reinvent the hunting rifle, and there’s no doubt the Italian brand is taking that task seriously. An accurate rifle that’s overflowing with forward-thinking rifle technology, the Lupo is going to continue to win fans as more hunters learn to love all that these guns offer.

For long-range precision shooting and hunting, the Zeiss LRP S3 includes broad total elevation travel, a daytime-visible illuminated reticle, a ballistic stop and an externally locking windage turret.