“vip”

Beads are for jewelry. Get with the times and add an optic to your cherished turkey gun.

Bushnell has increased its offering of AR Optics, with two new riflescopes for 2020.

Bushnell has announced a new VIP Purchase Program, available to all members of the U.S. military, whether their status is active, retired or veteran.

For 45 years, Congress has recognized the fourth Saturday in September as National Hunting and Fishing Day—and that tradition will continue on Sept. 23, 2017. NRA Second Vice President and Honorary NHF Day Chair Richard Childress is encouraging outdoorsmen and women across the nation to join in on the festivities by pledging to take someone hunting, fishing or shooting between now and Saturday.

Sometimes, dreams aren't enough. Here's how you can plan that first trip to the Dark Continent.

As you might have heard, Winchester is celebrating its 150th Anniversary this year. As the year has rolled on, the company has rolled out a variety of commemorative products to mark the occasion. Now, though, Winchester is asking its loyal customers to share their own stories—and prizes are on the table.

Trace Adkins is as big a hunter, outdoorsman and Second Amendment supporter as he is a country music icon.

This is no dime store gimmick, but a high-quality, solid performer that looks and feels as solid as it works.