There have been many visionaries in the firearms industry—the John Brownings and the Peter Paul Mausers—but we firmly believe that if for nothing other than the .357 Mag. and .44 Mag., Elmer Keith deserves inclusion into that group. The .357 Magnum is a sound and useful design, one that will continue to be enjoyed by shooters and hunters alike for decades to come.
Think of Swift as the Intel or the Briggs & Stratton of the ammunition business, maker of a specialized product incorporated into a more complex product marketed under a more prominent brand name.
Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.