“new”

With the push of a button, the new Eliminator 6 laser rangefinding riflescope ranges out to 2,000 yards and displays the distance to the target, exact aiming point and wind data.

Benelli's Performance Shop is known for turning out firearms that go far beyond even the already lofty level of the company's products. Now, the Performance Shop has turned its considerable resources toward a hunter favorite: the Benelli Ethos.

Smith & Wesson has announced its first ever series of lever-action rifles, the S&W Model 1854 Series.

Franchi USA has updated its Momentum Elite for 2024, with two new hard charging caliber options: the 450 Bushmaster and classic .30-'06 Springfield.

Real Avid has debuted a new self-contained firearm cleaning kit, housed in an O-ring sealed, clamshell workstation.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

When Colt reintroduced its legendary snake gun in 2020, revolver fans immediately started clamoring for the return of the company's classic blued models. Colt evidently took note, and has given the people what they want.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

To celebrate its 100th anniversary, Stoeger introduces its M3000 Signature semi-automatic shotgun, featuring an upgraded wood stock, a nickel-plated engraved receiver, paired with a handsome glossed blued barrel.