“brand”

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

Leupold’s brand new laser rangefinding binocular, the RBX-3000 TBR/W, boasts the ability to measure distances as great as 3,000 yards with the company’s True Ballistic Range/Wind (TBR/W) technology.

A brand-new Mauser for less than $700? That's what hunters get with the M18. The rifle features a new action from Mauser that has a full-diameter bolt, three-position safety, adjustable trigger and polymer, double-stack detachable box magazine that holds five rounds.

Get a closer look at the Syren XLR5 Waterfowler, the latest addition to our #SundayGunday series.

Bushnell's AR Optics line of riflescopes has become known for its combination of reliability and affordability. For 2017, the company has expanded the AR Optics brand to include an offering for the many hunters and shooters who have discovered 6.5 Creedmoor—the AR Optics 4.5-18x 40mm Creed Riflescope.

Get a closer look at the Stevens 555 Enhanced, the latest addition to our #SundayGunday series.

Bad Boy had the Stampede 900 on display at the 145th NRA Annual Meetings and Exhibits in Louisville last week. Get a closer look with this video.

Founded in a family garage as the country was recovering from World War II, Weatherby is the epitome of the American success story. One idea and an unfaltering work ethic helped Roy Weatherby turn a hobby shop into an internationally recognized brand. Decades later, Roy's descendants have followed in his footsteps, writing their own stories while furthering the stout Weatherby tradition.

Federal Premium Ammunition has received a "Telly" Award for the short film "Doc—Collecting A Legacy," which it launched last year at the NRA Annual Meetings & Exhibits in Nashville. The film achieved a bronze award in the competition's Promotional Branding category.