Weatherby Launches 'Proving Grounds' Short Film

posted on April 15, 2016

Founded in a family garage as the country was recovering from World War II, Weatherby is the epitome of the American success story. One idea and an unfaltering work ethic helped Roy Weatherby turn a hobby shop into an internationally recognized brand. Decades later, Roy's descendants have followed in his footsteps, writing their own stories while furthering the stout Weatherby tradition.

Among them is Adam Weatherby, now the legendary brand's Executive VP and COO. He stars in a new short film, released today, simply titled "Proving Grounds." The 11-minute short film follows Adam on a big-game hunt in Canada's untamed Northern Country. Throughout the feature, Adam confronts themes that any hunter can appreciate in his quest to find both the game he came to hunt, and, in some ways, himself. As he poetically notes at the midway point, after passing up a shot on a worthy caribou, "It’s not just the arrival of a bullet that defines a trophy, but the journey I took to get it there."

"While I may have had tags for sheep and caribou, in Canada’s untamed North Country, in reality, I was hunting for proof," Adam says in the film. "The mountains take a hold of you with their elements. They isolate you in their wild. The days are long. The nights are lonely. But when you’re there, you can be nowhere else."

For more information, go to Click here to watch the video on YouTube, and here to watch it on WBY TV.


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