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Ruger has debuted its Ruger American Rifle Generation II, an update to the American-made rifle with customer feedback in mind.

Savage Arms has debuted the latest rifle in its well-loved 110 series, with the 110 Ultralight Elite. A stripped down chassis rifle designed for hunters who want to push it in the backcountry, the 110 Ultralight Elite includes only the things necessary for success in the field, and nothing that isn't.

Browning has introduced its X-Bolt 2 rifle, represented here by the X-Bolt 2 Speed submodel. Building on the success of the company's original X-Bolt, the gun brings a number of new features to the table to further enhance the shooting experience.

Franchi USA has updated its Momentum Elite for 2024, with two new hard charging caliber options: the 450 Bushmaster and classic .30-'06 Springfield.

When Colt reintroduced its legendary snake gun in 2020, revolver fans immediately started clamoring for the return of the company's classic blued models. Colt evidently took note, and has given the people what they want.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

With 500 years in business, Beretta knows a thing or two about firearms and hunting. Now, the company is bringing its considerable expertise to bear on the straight-pull hunting rifle market, with the BRX1 rifle.

GAMO Outdoors USA has announced a brand new iteration of its Swarm magnum Pro air rifle. This GEN3i repeating rifle is fed by a 10-round, horizontally mounted inertia-fed magazine.

An interesting and affordable straight-pull bolt action, the Force B1, from Hammerli, is a devastating companion for any small-game hunter.