How Does Ammo Get Its Name?

So, just how do ammunition companies go about naming new products? Executive Editor Adam Heggenstaller discussed the complexities of naming ammo with Winchester's Mike Stock.

News, Videos

Winchester Launching Deer Season XP in 2015

Winchester has announced a new deer-specific rifle brand, Deer Season XP, which is due to launch in April 2015. Editor in Chief J. Scott Olmsted had a chance to discuss the upcoming product launch with Winchester's Mike Stock.

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Best Of SHOT Show 2024: Top Optics, Ammunition And Gear | An NRA Shooting Sports Journal

Best Of SHOT Show 2024: Top Optics, Ammunition And Gear | An NRA Shooting Sports Journal

shot show 2024, optics, gear
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#SundayGunday: Colt CBX Tac Hunter | An Official Journal Of The NRA

#SundayGunday: Colt CBX Tac Hunter | An Official Journal Of The NRA

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Head to Head: .375 H&H Magnum vs. .416 Rigby | An Official Journal Of The NRA

Head to Head: .375 H&H Magnum vs. .416 Rigby | An Official Journal Of The NRA

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NRA Women | 4 Ways to Determine the Chamber of a Firearm

NRA Women | 4 Ways to Determine the Chamber of a Firearm

How To, Gun Safety, Firearm Chamberings
How-To Tips
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Accessing Peak Performance | An Official Journal Of The NRA

Accessing Peak Performance | An Official Journal Of The NRA

Aoudad Hunt, AllTerra Arms, Hornady
Join The Hunt
Ammo
Head to Head: .375 H&H Magnum vs. .416 Rigby | An Official Journal Of The NRA

Head to Head: .375 H&H Magnum vs. .416 Rigby | An Official Journal Of The NRA

.375 H&H Magnum vs. .416 Rigby, .375 H&H Magnum, .416 Rigby
Ammo
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New: Swarovski Optik MY Junior Binoculars | An NRA Shooting Sports Journal

New: Swarovski Optik MY Junior Binoculars | An NRA Shooting Sports Journal

swarovski optik, binoculars, my junior
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Accessing Peak Performance | An Official Journal Of The NRA

Accessing Peak Performance | An Official Journal Of The NRA

Aoudad Hunt, AllTerra Arms, Hornady
Lifestyle
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