“brand”

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

You've heard of air rifles, we suspect. And you've certainly heard of crossbows. But have you heard of an airbow? Up until this week, we hadn't either—until SHOT Show 2016's Media Day at the Range.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.

The portable ice chest was first invented in 1951 and, since then, hunters and coolers have been nigh-inseparable. Whether you're keeping your beverages iced down or the spoils of your hunt from, well, spoiling, they're just darn useful. YETI Coolers has rapidly become the most recognized brand on the market, and has intentions on expanding its grip on hunters' hearts in 2016.

Distributor Legacy Sports International dropped some big news at last month's SHOT Show 2016, announcing that it will be bringing back the Webley & Scott line of centerfire rifles.

Federal Premium Ammunition has received a "Telly" Award for the short film "Doc—Collecting A Legacy," which it launched last year at the NRA Annual Meetings & Exhibits in Nashville. The film achieved a bronze award in the competition's Promotional Branding category.

Founded in a family garage as the country was recovering from World War II, Weatherby is the epitome of the American success story. One idea and an unfaltering work ethic helped Roy Weatherby turn a hobby shop into an internationally recognized brand. Decades later, Roy's descendants have followed in his footsteps, writing their own stories while furthering the stout Weatherby tradition.

Bad Boy had the Stampede 900 on display at the 145th NRA Annual Meetings and Exhibits in Louisville last week. Get a closer look with this video.