“ammo”

.17 HMR has never been a caliber that's taken well to semi-automatic rifles, but Savage Arms might have rolled out a new answer at SHOT Show 2015's Media Day at the Range.

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.

Small-game hunters and everyone else who appreciates an accurate, easy-to-carry, semi-auto pistol chambered for .22 LR will want to check out the Victory just introduced by Smith & Wesson.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.

Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition.

Get a closer look at the Kimber Mountain Ascent, the latest addition to our #SundayGunday series.