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The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

Last year, TriStar Arms expanded its Viper G2 semi-automatic shotgun line to include a new 12-gauge sporting model: the SR Sport. Our friends at American Rifleman recently featured the SR Sport in a segment of NRA's Gun of the Week. You can check out their coverage and get an inside look at TriStar's sporting gun with the video provided here.

Uberti has made a name for itself by reproducing a wide variety of classic historical firearms, particularly those of the American West. It's Silver Boy, chambered in .22 LR, is more of a re-envisioning, but it should catch your eye all the same.

The 828U has been one of the year's hottest new releases, and that's a big part of the reason our friends at American Rifleman made it an NRA Gun of the Week.

Finding the right shotgun fit means everything, but it's exceptionally difficult if you're sporting a smaller frame than what your scattergun was designed for. The average female shooter is smaller in stature than their male counterparts, companies have been recognizing and adjusting for that in recent years. Franchi is joining in the party in 2016 with the introduction of its Catalyst line of shotguns.

Our friends at American Rifleman recently took a closer look at the ETHOS in an episode of American Rifleman TV.

Lightweight and accurate, the Mountain Ascent rifle from Kimber features a Kevlar-reinforced carbon fiber stock for added durability. With a barreled action finished in Shade Gray KimPro II, the Mountain Ascent rifle has a fluted barrel and bolt which cuts unnecessary weight, and a muzzle brake with cap that helps reduce felt recoil.

The Nosler Model 48 Liberty rifle is a traditional, fairly lightweight bolt-action that's meant to join hunters in the harshest locations on Earth.

Savage Arms brought out the Model 42, a gun that, like the Model 24, combines the utility of .22 –cal. rifle and .410-bore shotgun, but with a composite stock and fore-end at an economical price. For 2016 the company extended that line to include a takedown model. Learn more about it in this latest edition of NRA's Gun of the Week series, hosted by American Rifleman's Christopher Olsen.