There have been many visionaries in the firearms industry—the John Brownings and the Peter Paul Mausers—but we firmly believe that if for nothing other than the .357 Mag. and .44 Mag., Elmer Keith deserves inclusion into that group. The .357 Magnum is a sound and useful design, one that will continue to be enjoyed by shooters and hunters alike for decades to come.
Think of Swift as the Intel or the Briggs & Stratton of the ammunition business, maker of a specialized product incorporated into a more complex product marketed under a more prominent brand name.