Hardware Prime Inline 5 Lead

Hardware: Prime Inline 5

Prime’s new Inline 5 is aggressive and fast, but it is also easy to shoot and superbly consistent.

Bow Review: Prime Centergy

Check out our review on the latest bow from Prime. Is it all it’s cracked up to be?

G5 Outdoors Introduces Prime Rival Bow

G5 Outdoors has introduced a new addition to its lineup of Prime Bows: the Prime Rival.

First Look: Bushnell Prime 1800 Laser Rangefinder

Bushnell has announced the introduction of the newest addition to its laser rangefinder lineup—the Prime 1800. Packed with added features such as the all-new ActivSync display system that fluidly morphs from black to red readouts based on lighting conditions, the Prime 1800 builds on the success of Bushnell’s 25-year legacy of laser rangefinder development.

Leupold's Fresh Tracks Now on Amazon Prime

Leupold's Fresh Tracks with Randy Newberg is now available on Amazon Prime. Seasons four and five of the award-winning series have recently been added.

First Look: Bushnell Forge, Nitro and Prime Optics Lines

Bushnell has launched its three new optics lines; top-tier Forge, mid-level Nitro and entry-level Prime riflescopes, binoculars, spotting scopes and laser rangefinders.

Bushnell Launches 3 New Optics Lines

Forge, Nitro and Prime riflescopes, binoculars, spotting scopes and laser rangefinders usher in a new era in Bushnell sport optics.

Field to Table: How to Care for Game Meat

When you eat what you kill, it’s your job to ensure your prime cuts stay in prime condition between the field and the fork.

Gundogs: Prime Your Pup

A new puppy is spring incarnate, joy overflowing and trouble down the road if you don’t direct it along the correct path.

Whitetailers: Report to the Woods Now!

The next 10 days are prime time for scouting big bucks transitioning between summertime bachelor groups and fall breeding patterns.

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