“.243 win.”

Winchester's new varmint-specific ammunition will initially be available in .204 Ruger, .223 Rem., .22-250 Rem. and .243 Win.

Currently Nosler offers BT loads for a handful of popular hunting cartridges from .243 Win. to .30-06. Expect the company to add more loads, and expect them all to be perfectly tuned to put deer-size game down with authority. They’ll work just fine on blesbok, too, even a long, long ways out there.

The .240 Weatherby Magnum is the fastest 6mm on the commercial market, exceeding the muzzle velocity of the .243 Win. and 6mm Rem. by 300 fps. If you’re the hunter who likes obscure cartridges, the .240 Wby. Mag. is a great choice for deer, pronghorn and similar-sized game.

Sierra Ammunition has announced the new Prairie Enemy Varmint and redator family of hunting cartridges.

Winchester has introduced a new, no-nonsense varmint and predator ammo line at SHOT Show 2013.

The lightweight Hunter is the latest bolt-action hunting rifle from Kimber.

If you enjoy hunting predators and like the classic design of the Mossberg Patriot hunting rifle, introduced in 2015, you’ll want to look at the Patriot Predator.

What does it mean when a gun is deemed a "women's rifle?" For some it simply means cutting down the length and painting it pink, but Savage's new Lady Hunter rifle challenges that tendency, offering performance and durability in an attractive, lightweight package. Savage achieved a lighter, shorter barrel by removing weight from the forend, and included a higher comb to better suit women's necks.

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.