“proprietary”

Leica optics for less cost. That's the promise of the new ER 5 series of scopes from this 170-year-old German company. Here are five things you need to know.

The Bergara Premier Series rifles will offer all the features and performance of the company's custom models—at affordable prices

Although you may not recognize the name, chances are you have seen and even shot the handiwork produced by Bergara. Following its success in the barrel market, Bergara recently moved into building complete rifles, including the Custom Mountain Hunter.

Mathews Archery proprietor Matt McPhearson has never stood idly on past merits. He’s a natural innovator, as seen in his once-revolutionary Solo Cam bows that dominated the hunting market for nearly two decades. His company’s new bow, the No Cam, aims to correct perhaps the Solo Cam’s only flaw—notably a relatively new term created by Mathews competitors called nock travel.

For a limited time, Beretta is offering consumers the chance to cash in on a $100 rebate with the purchase of any A300 Outlander. The promotion runs through June 30—so if you're looking to add a Beretta scattergun to your collection, you'd best act fast.

Meet Leica’s new ER 5 line of German-engineered, American-made riflescopes, which have been designed with American hunters in mind at a price point many will find much more agreeable. By manufacturing the scopes in the United States, Leica is able to save on import duties and high German labor costs, which translates to lower prices for consumers.

The list of available rifle cartridges is a long one, even if we only consider those that the rifle companies currently chamber for. We've dug up five of the more obscure offerings, and have to ask: Have you heard of them?

Scout rifles—first made popular by Gunsite founder Jeff Cooper more than three decades ago now—have experienced a revival of sorts in recent years. Among the latest additions to the market is the Savage Arms Model 11 Scout, having made its debut at SHOT Show 2015.

Looking for a new, technologically advanced muzzleloader bullet for this fall? Here are five superior options.