“performance”

The downrange performance of No. 8½ lead shot belies its diminutive size. If you’re an upland hunter and aren’t using it, you’re missing out.

NRA Publications Editorial Director John Zent wanted to spend a little more time evaluating the Ethos' field performance—which led him to a waterfowl hunt in Chestertown, Md. Get a closer look at the hunt with this video.

Hornady has announced its new Black line of ammunition, which will feature versatile loads optimized for top-notch performance from some of American's favorite guns. The Black line is loaded with Hornady bullets and designed to fit, feed and function in a variety of platforms.

Learn more about Leupold's new VX-Freedom line of riflescopes, designed specifically for the hunter seeking elite optical performance at a budget-friendly price.

After a couple months of work identifying and installing performance-enhancing components, Joe Kurtenbach's bargain bolt-action rifle is ready for the range and woods. Get a closer look at the finished product with this video from American Rifleman.

The new Winchester XPR Hunter True Timber Strata delivers a high-performance hunting rifle at a price that hunters will appreciate.

For the 2020 SHOT Show, Danner has unveiled its Recurve boot, a new platform for its hunting line, which also fits into the company's performance-heritage piece.

For 2017, CVA has rolled out its new Accura PR (Plains Rifle). With a Nitride-treated 416 grade stainless steel barrel, the Plains Rifle is designed to deliver a high level of long-range performance without sacrificing balance and maneuverability.

Winchester's new Deer Season XP Copper Impact bullet is designed for rapid expansion upon impact. Its engineered hollow-point cavity delivers excellent terminal performance, and the solid copper bullet increases weight retention over standard jacketed lead-core bullets.