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Performance Center Rimfire

No surprise—the AR platform is the most popular rifle in the United States today. Its chamberings cover the gamut from .22 to .50 caliber. Eugene Stoner’s brainchild of 1957 supports an entire cottage industry of aftermarket accessories that range from cheap to opulent.

Small Shot, Big Performance: No. 8½ Shot Explained

The downrange performance of No. 8½ lead shot belies its diminutive size. If you’re an upland hunter and aren’t using it, you’re missing out.

A Waterfowl Hunt with the Benelli Ethos

NRA Publications Editorial Director John Zent wanted to spend a little more time evaluating the Ethos' field performance—which led him to a waterfowl hunt in Chestertown, Md. Get a closer look at the hunt with this video.

Hornady Launches Hornady Black Line of Ammunition

Hornady has announced its new Black line of ammunition, which will feature versatile loads optimized for top-notch performance from some of American's favorite guns. The Black line is loaded with Hornady bullets and designed to fit, feed and function in a variety of platforms.

Video: Leupold's New VX-Freedom Riflescope Line

Learn more about Leupold's new VX-Freedom line of riflescopes, designed specifically for the hunter seeking elite optical performance at a budget-friendly price.

NRA Gun Gear of the Week: Precision Hunter Build—Rigged and Ready

After a couple months of work identifying and installing performance-enhancing components, Joe Kurtenbach's bargain bolt-action rifle is ready for the range and woods. Get a closer look at the finished product with this video from American Rifleman.

New for 2021: Winchester XPR Hunter TrueTimber Strata

The new Winchester XPR Hunter True Timber Strata delivers a high-performance hunting rifle at a price that hunters will appreciate.

Video: Danner Recurve Boot

For the 2020 SHOT Show, Danner has unveiled its Recurve boot, a new platform for its hunting line, which also fits into the company's performance-heritage piece.

Video: CVA Accura Plains Rifle

For 2017, CVA has rolled out its new Accura PR (Plains Rifle). With a Nitride-treated 416 grade stainless steel barrel, the Plains Rifle is designed to deliver a high level of long-range performance without sacrificing balance and maneuverability.

Video: Winchester Deer Season XP Copper Impact

Winchester's new Deer Season XP Copper Impact bullet is designed for rapid expansion upon impact. Its engineered hollow-point cavity delivers excellent terminal performance, and the solid copper bullet increases weight retention over standard jacketed lead-core bullets.

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