“moa”

With the push of a button, the new Eliminator 6 laser rangefinding riflescope ranges out to 2,000 yards and displays the distance to the target, exact aiming point and wind data.

Developed with the precision of a First Focal Plane system and equipped with an accurate and versatile reticle of the PRS ballistic type, the Konus Eternity 6-24x50mm riflescope is notable for its extremely accessible zero-stop technology.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

Building on its existing series of T6Xi tactical riflescopes, Steiner Optics has announced the H6Xi riflescope—tailored for today's discerning big-game hunter—now with a MIL reticle for enhanced precision.

CVA has introduced its Cascade Varmint Hunter rifle. Tailor-made for varmint hunting specialists, the Cascade Varmint Hunter features a medium-heavy barrel contour and a fully featured stock with a flat, wide fore-end and customizable length-of-pull (LOP).

Equipped with an opaque green polymer tip, a sleek ogive and boattail, Remington’s new Premier CuT ammunition will give monometal terminal performance in a conformation perfect for all hunting ranges.

Leupold has announced the launch of a brand-new Mark 4HD family of riflescopes. The Mark 4HD series features a 4:1 zoom ratio and five magnification ranges, yielding an accurate and reliable option for close-quarter targeting, long-range dominance and everything in between.

Trijicon has introduced its Credo and Credo HX 1-10x28mm riflescopes, utilizing a Brilliant Aiming Solution for any shooting scenario, from personal defense, to competition, to hunting.