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Many American hunters firmly believe European optics are the finest in the world. A few years ago Cabela’s recognized this widespread notion by introducing its 10x42 Euro binocular, made by Meopta, a company with a long and successful history.

Weatherby will be releasing a very limited-edition rifle in honor of late Navy SEAL sniper Chief Chris Kyle.

Some gifts from elk country can’t be earned, only absorbed.

NRA Editorial Director John Zent recently sat down with the president of Weatherby, Ed Weatherby, to discuss guns, the company's history and the "Weatherby Mystique."

Nikon has released a handful of new additions to its Monarch 7 binocular line, most notably an 8x30 version, which is meant to complement the existing 8x42 model.

Nikon has announced a series of upgrades for its popular Monarch 5 binocular, beginning with the addition of ED (extra-low dispersion) lenses and a dielectric high-reflective multilayer prism coating.

Weatherby has launched round two of its "WeAreWeatherby" sweepstakes, which gives fans a chance to select their favorite new Team Weatherby ad—and automatically be entered for a chance to win a Vanguard Series 2 Synthetic in the process.

Nikon has launched its new "Get Oudoors" promotion, which provides consumers with a chance to receive $50 instant savings on a variety of Monarch 5 42mm binoculars.