“deer season xp”

Winchester has expanded its popular Deer Season XP line. For 2016, three new calibers will be entering the fray: .30-30 Win., 7mm-08 and .300 Blackout.

In this, its 150th year in business, the history of Winchester firearms is well known. After all, “The gun that won the west” was a Winchester, the Model 1873. The Winchester Model 70 is known as the “Rifleman’s Rifle” and the Model 1894 is perhaps the most successful sporting rifle in history. The company also shook up the scattergun market with classic shotguns like the Model 1897, Model 21 and Model 12. The raw truth, however, is that none of these guns could have made their mark in history without ammo to shoot out of them. It’s kind of the red-headed stepchild in terms of glory and glamor, but Winchester has been in the ammo business as long as they have been in the gun business.

As you might have heard, Winchester is celebrating its 150th Anniversary this year. As the year has rolled on, the company has rolled out a variety of commemorative products to mark the occasion. Now, though, Winchester is asking its loyal customers to share their own stories—and prizes are on the table.

There's never a bad time to add a new rifle to your gun case—especially if you're looking for a favorite new meat maker before the 2015 whitetail season kicks into high gear. Here are a few new-for-2015 offerings that deserve some consideration if you're looking to make an addition to the family before your season begins.

Always a leader in generational deer rifles—see the Model 94 lever-action, pre-’64 Model 70 “Rifleman’s Rifle” and the later, push-feed version of the Model 70—Winchester has jumped into the fray with its new XPR.

Winchester’s XP bullet pairs an oversized tip with a tapered jacket to create extreme wound channels.

Looking to catch up on all of our SHOT Show 2015 coverage? Here's a roundup of some of the things the American Hunter staff saw earlier this month.

NRA Publications Editorial Director John Zent takes a closer look at Deer Season XP, Winchester's upcoming 2015 release.