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Athlon optics has debuted its Heras SPR series of riflescopes. Its robust design can handle the forward impulse of springer air guns, PCP and recoil from magnum centerfire rifles.

Konus has released a brand-new 3X-9X-40mm riflescope, specifically calibrated for use with the 350 Legend cartridge.

Sightmark's 1-6x24 riflescopes offer a wide range of magnification for close-range tactical shooting and medium- to long-range game hunting.

Designed to fulfill the needs of discerning hunters and shooters, the 5 Primal 10x42 binocular is built with the company’s premium ED glass to provide a superior glassing experience when looking for that animal of a lifetime.

The Riton 5 Primal 15-45x60mm spotting scope has been thoughtfully designed with premium features packed into a compact, lightweight package, which provides hunters with unmatched versatility in the field.

ZeroTech has announced the Trace 15x56ED Binoculars, featuring Abbe Koenig prisms. This pair of binoculars is designed to deliver cutting-edge clarity and precision for a diverse range of outdoor enthusiasts, hunters in particular. 

Vortex Optics has announced its new Fury HD 10x42 Rangefinding binocular, which will be capable of ranging reflective targets out to 1600 yards.

Swarovski Optik North America will once again be handling Kahles sales and marketing efforts in North America, which means select Kahles optics will be available for hunters and shooters.