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Kim Rhode made history in Rio, becoming the first American athlete—and first female athlete, from anywhere—to medal in six consecutive Olympic Games. Rhode's longtime sponsor, Winchester, is celebrating the history-making achievement by once again featuring Rhode on boxes of AA target loads.

Browning has announced an addition to its popular Hell's Canyon line of gear in the form of a new flashlight. The Hell's Canyon Speed Alpha Max Rechargeable flashlight features advanced digital circuitry that can utilize either a single AA battery or a 14500 Li-ion rechargeable.

The 828U Limited Edition stands apart with its nickel-plated steel frame and elegant game scene engravings along the sides, top and bottom of the receiver—a perfect complement to the shotgun’s luxurious, satin-finished AA-grade walnut furniture.

This riflescope provides stellar observation, target acquisition and aiming capabilities for sport shooters or varmint hunters.

Lucky Duck has introduced a new electronic predator call, designed for the run-and-gun hunter.

Nosler has announced an AccuBond bullet that's designed to cater to some of the industry's most increasingly sought after cartridges.

The NRA Store has announced that, for 2016, it will be offering a new NRA T180 Multi-Power Flashlight. The new handheld light proudly displays the NRA logo on its side.

MOJO has long been associated with the industry's most respected motion decoys, and now the company has partnered with Duck Commander to bring another new design to the market with the new Rippler decoy.