“.243”

Get a closer look at the Savage Arms Model 110 Apex Predator XP, the latest addition to our #SundayGunday series.

The .240 Weatherby Magnum is the fastest 6mm on the commercial market, exceeding the muzzle velocity of the .243 Win. and 6mm Rem. by 300 fps. If you’re the hunter who likes obscure cartridges, the .240 Wby. Mag. is a great choice for deer, pronghorn and similar-sized game.

Currently Nosler offers BT loads for a handful of popular hunting cartridges from .243 Win. to .30-06. Expect the company to add more loads, and expect them all to be perfectly tuned to put deer-size game down with authority. They’ll work just fine on blesbok, too, even a long, long ways out there.

Starline, which until now has largely produced handgun brass, will be opening up its line of rifle brass.

Sierra Ammunition has announced the new Prairie Enemy Varmint and redator family of hunting cartridges.

Nosler has introduced Varmageddon, its new line of varmint bullets and ammunition for 2012.

Winchester has introduced a new, no-nonsense varmint and predator ammo line at SHOT Show 2013.

The lightweight Hunter is the latest bolt-action hunting rifle from Kimber.

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.