“innovation”

Here’s a look at the seven best rimfire cartridges ever made. Some are standouts because of performance, while others make the cut based on groundbreaking innovation and longevity.

The shooting world needs the new .28 Nosler centerfire rifle cartridge like it needs another in-line muzzleloader. But real shooters and hunters know that cartridge innovation isn’t about need; it’s about perfection!

Gamo Outdoor USA has launched its new Mach 1 Pigman Edition air rifle, which features the company's latest innovation: the IGT MACH 1. The Mach 1 replaces the standard spring power plant with an Inert Gas Cylinder, providing more velocity and terminal penetration.

Advanced Armament Corporation, known as “The Silent Authority” and a player in firearm sound suppression since 1994, has just announced a major organizational relaunch and restructure of this trusted suppressor brand. This brand initiative represents a fresh, new chapter for the organization, as well as for the advancement of firearm suppressor technology, service, and innovation in the military, law enforcement, and civilian markets.

The new Lupo BE.S.T. features a premium wood stock that bridges the original Lupo’s precision performance and technological innovation with defined ergonomics and contemporary styling.

Winchester’s new E-Tech environmentally friendly shotshell utilizes wads made from biopolymers that are certified as home compostable.

This exciting addition to the R8 line stands out as a true workhorse that is purpose built for hunting in extreme conditions.

Sturm, Ruger & Company, Inc., has announced that its Board of Directors has voted to appoint Sandra S. Froman—an NRA Past President—as a board member, effective immediately.

Winchester Ammunition has announced the launch of the new Winchester.com, which features improved technologies and functionality, an enhanced ballistics calculator and a redesigned gear store.