“brand”

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

A brand-new Mauser for less than $700? That's what hunters get with the M18. The rifle features a new action from Mauser that has a full-diameter bolt, three-position safety, adjustable trigger and polymer, double-stack detachable box magazine that holds five rounds.

GAMO Outdoors USA has announced a brand new iteration of its Swarm magnum Pro air rifle. This GEN3i repeating rifle is fed by a 10-round, horizontally mounted inertia-fed magazine.

The portable ice chest was first invented in 1951 and, since then, hunters and coolers have been nigh-inseparable. Whether you're keeping your beverages iced down or the spoils of your hunt from, well, spoiling, they're just darn useful. YETI Coolers has rapidly become the most recognized brand on the market, and has intentions on expanding its grip on hunters' hearts in 2016.

Founded in a family garage as the country was recovering from World War II, Weatherby is the epitome of the American success story. One idea and an unfaltering work ethic helped Roy Weatherby turn a hobby shop into an internationally recognized brand. Decades later, Roy's descendants have followed in his footsteps, writing their own stories while furthering the stout Weatherby tradition.

Federal Premium Ammunition has received a "Telly" Award for the short film "Doc—Collecting A Legacy," which it launched last year at the NRA Annual Meetings & Exhibits in Nashville. The film achieved a bronze award in the competition's Promotional Branding category.

Distributor Legacy Sports International dropped some big news at last month's SHOT Show 2016, announcing that it will be bringing back the Webley & Scott line of centerfire rifles.

Get a closer look at the Syren XLR5 Waterfowler, the latest addition to our #SundayGunday series.

Get a closer look at the Springfield Model 2020 Redline, the latest addition to our #SundayGunday series.