“porro-prism”

Steiner announces the launch of its new Anti Reflective Device (ARD) for Steiner Military-type Porro-prism binoculars with 30mm and 50mm objective lenses.

Pulsar's latest optic is built to withstand harsh environments and offers features that many traditional laser rangefinders don't deliver.

This 9X-27X-56mm spotting scope, which weighs in at just 20.3 ounces, is designed for packing in on long, backcountry hunts where weight can be a factor

Bushnell's optics are getting a facelift. Some of them, anyway. While at the NRA Annual Meetings and Exhibits, the company announced that its Trophy line of optics would be undergoing a re-engineering. In addition, it's being joined by the new Trophy Xtreme line.

Leupold & Stevens, Inc. has introduced its new SX-5 Santiam HD 27-55X-80mm spotting scope, designed from the ground up to deliver the top-tier performance and durability that diehard hunters require.

Bushnell has announced upgrades to its full lineup of H2O waterproof binoculars, with nine refreshed models now available.

Every air-to-glass surface in the Emperor is fully multi-coated, meaning maximum light passes through and no distracting flares.

These new riflescopes, sights, binoculars and rangefinders are destined to win in 2010.