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Hardware: Hornady Custom Lite

Newton’s third law of motion pronounces that to every action there is always opposed an equal reaction. This basic law of physics applies to rifles. The reaction to the bullet speeding down the barrel is recoil pushing against your shoulder. The more recoil you experience, the more likely you are to flinch. Hornady’s new Custom Lite ammunition is designed to reduce the likelihood of that flinch—or possibly even eliminate it.

Does Rain Lower Your Bullet's Point of Impact?

Does shooting in the rain result in a lower point of impact? The BullShooters investigate.

How Much Does That Rifle Really Kick?

It's common for a proud man to uncase his favorite big-game rifle, look at it lovingly, and pronounce that "it hardly even kicks!" or "it kicks about like a .22!" As Jeff Johnston notes, that's rarely an accurate statement.

In Memory: William B. Ruger Jr.

Sturm, Ruger & Co. mourns the death of William B. Ruger Jr.—the former chairman of the board and chief executive officer of Ruger, the company’s second CEO and son of the company’s founder—who passed away in September.

Correcting the Teacher: A Bullet's Time of Fall

Which hits the ground first; A dropped bullet or a fired bullet?

Advanced Munitions International LLC Announces $553.6 Million Expansion In Tennessee

Advanced Munitions International LLC (AMI) has announced that it is investing $553.6 million to build a global headquarters and state-of-the-art munitions manufacturing facility in Alcoa, Tennessee. The new facility is expected to create over 600 jobs.

America's Best Deer Cartridge: Felt Recoil

Selecting a cartridge that will not kick you like a mule is an important, if sometimes overlooked, part of selecting the ideal deer cartridge.

Should Hunters Ever "Hold Off Hair?"

The BullShooters have heard the phrase "you should never hold off hair" get thrown around in more than one hunting camp. But does such a statement really hold water? Jeff Johnston investigates.

Bullet Bio: Barnes Triple-Shock

The Barnes Triple-Shock is a very misunderstood bullet. Let Richard Mann explain in this latest edition of "Bullet Biographies."

Can a Rifle's Accuracy be More Consistent at Long Range than it is at Short Range?

I’ve heard more than one rifleman say that its possible for a rifle to be more accurate at long range than it is at short range. On first hearing this, I assumed they were talking about MOA, rather than actual group size.

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