“launch”

Trijicon unveiled its new AccuPower line at the 2015 NRA Annual Meetings & Exhibits in Nashville. It will launch with power offerings of 1-4×24, 2.5-10×56, 3-9×40 and 4-16×50.

Savage Arms is entering the AR-15 game with the launch of its new MSR, or "Modern Savage Rifle."

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

We're proud to officially launch American Hunter's African Experience, our new, online-exclusive video series. We invite you to join your fellow American hunters as they fulfill dreams and make lasting memories on the Dark Continent. First up is former NRA Board Member Bill Carter, who recently visited Africa with one thing in mind: killing a waterbuck.

It’s a new era as the company delivers products for the hunting and sport optics market.

Now is the perfect time to take stock of your archery gear so you’re set to fling arrows as soon the weather breaks!

Savage Arms has entered the black-rifle market. Its MSR 15 Recon is the latest addition to our #SundayGunday series.

Our friends at American Rifleman recently took a closer look at the ETHOS in an episode of American Rifleman TV.